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Article : Color Balance For Your Website
When you say life is colorful it
implies life is happy or exciting. Color is used to
convey different meanings in our day to day life.
Every color displays a unique message even when we
don't realize it. Color specifications depend on the
culture and region we belong to. Some colors invoke
certain feelings or prospect relative to our society
or culture. From street signals to ceremonies, some
colors express a universal message. The right choice
of color in your website will have a significant
effect on how your visitors perceive your message.
In this article you can get an idea on color
conventions, their use, and selection.
The Color Wheel
Colors are generally interpreted in one of three
modes RGB (Red Green Blue), CMYK (Cyan Magenta
Yellow Black) and HSV (Hue Saturation Value). Each
color mode is used in a specific manner but for HTML
it is always best to use RGB mode. This is the
widely used HTML color mode. Colors are mostly
represented in a color wheel. Color wheel shows the
basic colors each wheel representing a different
shade of color, which are basically the same. Color
wheel is used by painters and artists to mix
different shades of color.
Color Harmony
Color harmony represents the colors which go
together well. These are the colors that are abreast
to each other on the color wheel. Colors which
compliment each other are usually colors which are
featured opposite on the color wheel. Colors convey
several messages; they can provoke your emotions and
can also satiate your requirements. Colors like
blue, black, dark green and brown seem to fall back.
Bright colors like yellow, white, red and orange
seem step forward. That's why an orange background
kills the gist of the content doesn't matter what
text color you have used.
Color Combination
Now that you have the basic understanding of color
wheel, let's look at the different color
combinations. You need to coordinate with all your
colors to make your website lively and interactive.
Generally you can combine colors in five different
categories mentioned below:
Warm Colors: These are the colors starting from
red-violet to yellow on the color wheel
Cool Colors: Colors ranging from violet to
green-yellow on the color wheel
Complementary Colors: These are the colors which are
exactly opposite in the color wheel Monochromatic
Colors: This combines all the hues of one color
segment on the color wheel.
In designing a website it's important to know what
your colors mean. You can now understand why a dark
back ground with dark text annoys the visitor,
because these colors fall back and disinterest your
visitors. So include enough color research before
designing your website. Your website should not
convey a wrong message to your visitor. Make sure
every color you chose compliments your corporate
identity.
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