Article : Why a web site, and why web
hosting?
Imagine having a filing system
that could withstand a nuclear war. Hmm, I wouldn't
like to prove it, but in theory that is what the
Internet could resist with its virtual existence.
If you transfer files of information around the
Internet, operating in virtual space, it would be
difficult to lose that information if you had a mind
not to.
Possessing a website has advantages for many
varieties of users; serving a range of different
purposes.
For example, Net presence is of enormous benefit to
businesses of all shapes and sizes.
Conventional filing systems, where everything is
stored as a hard copy, are cumbersome, and space
consuming. With a website, all existing documents
can be transferred one way or another, to the
Internet and neatly organized using 'hyperlinks'
(virtual pathways) for quick, easy reference.
You no longer need to waste your time digging
through a mile high pile of paper to find what your
looking for, with your own website all it takes is
the click of a 'mouse'.
A website wouldn't only save you space and time, but
cost too. The Internet is worldwide and a website
can be used as a powerful promotional and marketing
tool, viewed by prospective clients around the
world.
One can see what you offer in Hong Kong and Madrid
at the same time. Imagine the money you'd save on
promotional printing costs. Your website could reach
the four corners of the globe and be available 24
hours a day.
There is no longer a need to allocate high budgets
to printing promotional material for prospective
clients, they are able to access the information
instantaneously, and download what they need.
Imagine, neatly organized links that move you,
quickly to your destination.
A website is your identity on the Internet, kind of
like an interactive 'business card'. It can be the
prospective client's first point of contact,
presented by a knockout, easily updated, design,
your site can sell you, your products and your
services.
Once you have organised your web site and patted
yourself on the back, that you have made your first
flight into 'cyberspace', your next step is to have
somewhere to 'dock' it, a place to put your website.
A place such as Hosting Marketers - http://www.hosting-marketers.com
a 'web host' a place to 'host' your web site.
A web hosting company provides a space for you to
put your web page documents (FrontPage, Dreamweaver
files), images (gifs, jpgs), and more advanced pages
such as ASP's, those pages that have intelligence
behind them creating such items as forms, news, bbs,
chat; interaction.
If the Host is clever enough, friendly, supportful;
it will offer a whole range of facilities, that you
or your webmaster can take advantage of, to create
an interactive, humanised, mechanised and automated
business presence, on the Internet.
For businesses in the new millennium there is no
future without an Internet presence.
Trade costs will lower; communication will get
smarter and faster. Reliability will be greater.
Thus there will be a vast gap between businesses
with Net presence and those without.
Every one will have a presence on the Internet some
day, wether it is a corporate business, Aunty Flo's
bric-a-brac stall, or the family's photo library.
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